Representing the European video games industry.
Videogames in Europe: 2012 Consumer Study
The Videogames in Europe Consumer Study is a multi-country survey run by Ipsos MediaCT and commissioned by ISFE. It is designed to provide a better understanding of the societal context in which games are being played today in 16 European countries. It provides detailed consumer statistics about gaming habits, broader media interests, online gameplay, gaming in a family context and the PEGI age rating system. All the individual country reports and the EU summary can be found below. Some highlights of the study are collected here.
The study used a combination of online self-completion survey and offline interviews and targeted respondents aged between 16 and 64, including both videogame players and non-players from a broad demographic (gender, age, parents etc). In total, approximately 15.000 interviews were performed in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. The margin of error for the countries with a sample size of 1,300 respondents (GB, FR, GE, IT, SP, NE, PL) is +/- 3.1%. In the countries with a sample size of 650 respondents (POR, BE, SWI, SWE, AU, DE, NO, FI, CZ) the margin of error is +/- 4.4%
Simon Little, Managing Director of ISFE says: "We are delighted to see gamers represented so broadly across the European population. It shows beyond a doubt that gaming has taken its place as an established form of entertainment, having become so easily accessible on so many platforms and devices over the last few years. It is great to see that 1 in 2 people recognise the PEGI age labels and that almost everyone finds them clear and useful. This provides the necessary impetus to educate the parents that are not yet aware of them."