Societal & Cultural Impact
Half of Europe’s population plays video games
51% of the EU’s population aged 6-64 play video games which equates to some 250 million players in the EU
Nearly half are female: 45% are women and 55% are men
Age group 45-64 years old represents 22% of all EU players
The average playtime per week is 8.6 hours
Games are more than entertainment
Games provide important societal benefits in areas such as therapy, education and culture, but also contribute to bringing new technologies into other sectors of society.
According to research conducted in the UK by innovation charity Nesta in 2017, those who play video games are better educated, are no less wealthy and are more likely than non-games players to participate actively in culture.
If you want to find out more on how video games benefits society at large, click here.
“We welcome this research that dispels the assumed stereotypes of people who play games. Games are creative, innovative and immersive experiences that enrich our everyday cultural life, and inspire new ways of understanding and interacting with the world around us. It is not surprising that this research indicates that players are more likely to be actively participating in other cultural media.”
Dr Jo Twist OBE CEO of Ukie