Games in Society
The typical stereotype of a gamer is no longer valid
Women account for 47% of video game players in the EU.
50% of the EU’s population aged 6-64 years old plays video games, equating to approximately 250 million players in the EU.
The 45-64 age group is the fastest growing, accounting for 31% of all EU players.
The weekly average for playtime is 9.5 hours.